Vet-formulated
Recipes are shaped around the nutritional priorities of mothers, puppies, and adult dogs.
A Furr Baby for every age
Three formulas. One thoughtful arc.
A dog's body changes quickly from motherhood and weaning to puppy growth and adult maintenance. Furr Baby formulas follow that journey with stage-specific nutrition.
Built Around Real Life Stages
Each formula changes with the role food plays in your dog's life.
No artificial extras
No artificial flavours, colours, or added sugar. Just readable ingredients with a purpose.
Stage-calibrated
Energy, protein, fibre, and functional ingredients shift as your dog's body changes.
Starter
Prenatal support and first nutrition for the earliest weeks.
Starter is made for expecting mothers, nursing dogs, and weaning puppies. It supports the demanding first stage when growth, immunity, digestion, and recovery all need extra care.
- Supports mothers through late pregnancy and lactation.
- Pumpkin and beetroot help gentle digestion and natural iron intake.
- DHA and ARA support early brain and vision development.
Best forPregnant moms in the last trimester, lactating mothers, and weaning puppies up to 8 weeks.
Feeding noteOffer nursing mothers frequent access to food and give weaning puppies small meals through the day.
Puppy
High-growth nutrition for active bodies and curious minds.
Puppy formula is designed for the months when bones, muscles, digestion, and behaviour are developing fast. It gives growing pups steady energy without treating them like tiny adults.
- Balanced meals for puppies from 8 weeks through 12 months.
- Ashwagandha supports a calmer, better-adjusted temperament.
- Milk Thistle supports liver function during peak growth.
Best forPuppies from 8 weeks to 12 months, across all breeds.
Feeding noteFeed three meals daily until around 6 months, then transition toward two meals based on weight and routine.
Adult
Maintenance nutrition for digestion, coat shine, and daily resilience.
From 12 months onward, the goal changes from rapid growth to steady maintenance. Adult formula supports muscle tone, coat health, digestion, and long-term wellness.
- Lean chicken protein supports everyday muscle maintenance.
- Whole-food fibre helps keep digestion steady.
- Ashwagandha and Milk Thistle support long-term wellness routines.
Best forAdult dogs from around 12 months and up, depending on breed size and activity.
Feeding noteMost adult dogs do well with two meals daily, adjusted for weight, activity level, and body condition.
Need help choosing?
Shop NowNot sure which stage your dog is in?
Some dogs overlap formulas during transition months. Start with age, breed size, activity level, and body condition, then adjust gradually.